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Corporate social responsibility is a broad concept that can take many forms depending on the company and industry. Through CSR programs, philanthropy, and volunteer efforts, businesses can benefit society while boosting their own brands. As important as CSR is for the community, it is equally valuable for a company. CSR activities can help forge a stronger bond between employee and corporation; they can boost morale and can help both employees and employers feel more connected with the world around them.
Social researches also show that people trust companies, that focus on environmental and social problems (Nielsen survey, 2015). Besides, potential workers nowadays are looking for an employer/company that has an exact goal to do something good and get profit. If a business is concentrated only on the money it can get, there’s a risk to loose talented workers. Additionally, businesses that practice CSR have happier and more satisfied employees. This is because employees feel working for a socially conscious employer gives them a sense of purpose. Also, businesses practicing corporate social responsibility tend to invest more in their employees and work harder to create a workplace that employees enjoy returning to each day.
The rise of social media has also impacted the importance of corporate social responsibility. Today, companies with unethical business practices can be in fact destroyed by social media and can have their reputation damaged greatly in a matter of a few hours. Alternatively, social media also works as a tool to highlight companies implementing CSR or those with ethical business practices, which can lead to increased sales, a larger audience reach, and free positive publicity.
Various researches have proven the fact that companies involved in CSR programs are more competitive in comparison with others. Many multinational companies such as Starbucks, the Body Shop, and Microsoft, establish well-developed code of conduct; they also strive to achieve some social missions in order to do businesses ethically, minimize negative environmental impacts, raise public attention on certain issues, raise funds and donations, increase employees’ job satisfaction, and more.
Here are some examples of  great CSR initiatives, that companies run to contribute and improve society.

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3. 10 examples of exemplary CSR initiatives [Electronic resource] – Mode of access: https://www.prezly.com/academy/relationships/csr/10-examples-of-exemplary-csr-initiatives. – Date of access: 02.12.2018.
4. CSR: What it is, why it matters & how it impacts Business in 2016 [Electronic resource] – Mode of access: https://www.mondo.com/corporate-social-responsibility-2016/. – Date of access: 02.12.2018.
5. How companies integrate CSR initiatives into everyday business [Electronic resource] – Mode of access: http://parisinnovationreview.com/articles-en/how-companies-integrate-csr-initiatives-into-everyday-business. – Date of access: 01.11.2018.
6. CSR of Multinational Corporations [Electronic resource] – Mode of access: https://digitalcommons.tacoma.uw.edu/cgi/viewcontent.cgi?article=1018&context=gh_theses. Date of access: 02.12.2018.