What can make a tourist destination competitive on the marketplace, 2 эссе

Many countries in the world have a wealth of intangible cultural heritage that must be preserved and passed on to subsequent generations. Unfortunately, not everywhere intangible cultural heritage is not fully used to create an innovative tourism products. Cultural heritage includes not only tangible (monuments, complexes, sites), but also non-material (spiritual) components (moral and aesthetic ideals, norms and behavior patterns, languages, dialects and sub-dialects, national traditions and customs, historical place names, folklore, arts and crafts). 

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